Like our conference, these digital marketing webinars and case studies were created to educate leaders in the healthcare industry on emerging Internet technologies and to provide an environment in which healthcare marketers, Web leaders, IT professionals and strategists can learn from the other attendees and presenters.
The Healthcare Internet Conference (HCIC) is proud to collaborate with Bowstring and Touch Point Media to provide exclusive insights from some of the brightest minds among our speakers and attendees.
Stay connected by tuning into the latest broadcasts, where strategic leaders share their perspectives on emerging trends and pressing challenges in the healthcare industry. Together, we’ll delve into groundbreaking innovations and pivotal policy updates shaping the future of healthcare.
Catch the audio-only episodes on Touch Point Media, available on your favorite podcast streaming platforms.
As more digital health technology becomes available, consumers are becoming more willing to use these technologies as part of their health treatment. A recent report from PricewaterhouseCoopers (PwC) states that over half (54%) of consumers expressed an inclination to try an FDA-approved digital tool or app.
The PwC survey, which included 1,750 US adults, also found that doctors are getting on board with digital tools for their patients. According to the survey:
An important issue related to the use of digital tools and apps is validation of their safety and worthiness. FDA approval or clearance, formal registered clinical trials, observational studies/pilot programs and retroactive studies are all methods used to validate the efficacy and safety of digital tools and apps. Biopharmaceutical companies are working with digital health organizations to develop more tools for use in healthcare treatments.
The report goes on to state that as digital therapeutics emerge more and bring about more new medications, product reimbursement and regulatory oversight, we will see the establishment of new data sharing processes and payment models.
