Like our conference, these digital marketing webinars and case studies were created to educate leaders in the healthcare industry on emerging Internet technologies and to provide an environment in which healthcare marketers, Web leaders, IT professionals and strategists can learn from the other attendees and presenters.
The Healthcare Internet Conference (HCIC) is proud to collaborate with Bowstring and Touch Point Media to provide exclusive insights from some of the brightest minds among our speakers and attendees.
Stay connected by tuning into the latest broadcasts, where strategic leaders share their perspectives on emerging trends and pressing challenges in the healthcare industry. Together, we’ll delve into groundbreaking innovations and pivotal policy updates shaping the future of healthcare.
Catch the audio-only episodes on Touch Point Media, available on your favorite podcast streaming platforms.
Even in this outlier of a marketing year, digital out-of-home (DOOH) advertising is poised for an ad spend increase of 1.6%. And it’s predicted that DOOH will increase to $3.84 billion in by 2023 (up from $2.72 billion in 2020). 
Out-of-home (OOH) has become more popular, especially with direct response and D2C advertisers, as digital options have increased. One DOOH vendor reported an increase in total digital displays to 7,266 in 2019 (up from 1,693 in 2017). Using DOOH modalities like street furniture outdoor ads, transit displays and shopping mall ads gives advertisers more reach than social and other digital display platforms.
DOOH’s share of total US OOH in 2020 is expected to be one-third, which is an increase from just 17% in 2015. It’s expected that DOOH spending in 2023 will rise to 42% of all OOH in the US.
