Like our conference, these digital marketing webinars and case studies were created to educate leaders in the healthcare industry on emerging Internet technologies and to provide an environment in which healthcare marketers, Web leaders, IT professionals and strategists can learn from the other attendees and presenters.
The Healthcare Internet Conference (HCIC) is proud to collaborate with Bowstring and Touch Point Media to provide exclusive insights from some of the brightest minds among our speakers and attendees.
Stay connected by tuning into the latest broadcasts, where strategic leaders share their perspectives on emerging trends and pressing challenges in the healthcare industry. Together, we’ll delve into groundbreaking innovations and pivotal policy updates shaping the future of healthcare.
Catch the audio-only episodes on Touch Point Media, available on your favorite podcast streaming platforms.
Twitter has updated its ad offerings to make it easier for brands to set up and manage their Twitter promotions. Initially announced earlier this year, the simplified options have been phased in over the past several months. 
Previously, there were 22 ad format names but the new format whittles the options down to 5 ad categories:
Each category has a collection of features that can be applied across it. Features and tools that are not available to a typical Twitter advertiser – hashflags, hashtags with emojis automatically attached, e.g. – aren’t included.
This simplified update is intended to help Twitter marketers set up and manage their campaigns and make the best use of options for Twitter ads.
