Resources

 

 

 

2025 Backstage Pass Website

Webinars

Like our conference, these digital marketing webinars and case studies were created to educate leaders in the healthcare industry on emerging Internet technologies and to provide an environment in which healthcare marketers, Web leaders, IT professionals and strategists can learn from the other attendees and presenters.

 

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The Healthcare Internet Conference (HCIC) is proud to collaborate with Bowstring and Touch Point Media to provide exclusive insights from some of the brightest minds among our speakers and attendees.

Stay connected by tuning into the latest broadcasts, where strategic leaders share their perspectives on emerging trends and pressing challenges in the healthcare industry. Together, we’ll delve into groundbreaking innovations and pivotal policy updates shaping the future of healthcare.

Catch the audio-only episodes on Touch Point Media, available on your favorite podcast streaming platforms.

 

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The Latest Hospital Digital Marketing Articles

 GreyMatters is your hospital digital marketing guide, with articles on hospital digital marketing best practices, trends, updates and more.

Consumers: Data Transparency > Product or Service Satisfaction

In a survey looking to determine what factors influenced consumers’ trust in a company, Razorfish found that two-thirds of US consumers said transparency around the use of personal data was the biggest factor in gaining their trust. In the survey, only just under half of respondents (49.1%) said that satisfaction with the company’s product or service was the biggest trust factor. Personal-Data

In addition to consumers’ concerns over personal data use, marketers must also keep in mind the existing and potential privacy laws of various states and countries.

Coming Soon!