Resources

 

 

 

2025 Backstage Pass Website

Webinars

Like our conference, these digital marketing webinars and case studies were created to educate leaders in the healthcare industry on emerging Internet technologies and to provide an environment in which healthcare marketers, Web leaders, IT professionals and strategists can learn from the other attendees and presenters.

 

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The Healthcare Internet Conference (HCIC) is proud to collaborate with Bowstring and Touch Point Media to provide exclusive insights from some of the brightest minds among our speakers and attendees.

Stay connected by tuning into the latest broadcasts, where strategic leaders share their perspectives on emerging trends and pressing challenges in the healthcare industry. Together, we’ll delve into groundbreaking innovations and pivotal policy updates shaping the future of healthcare.

Catch the audio-only episodes on Touch Point Media, available on your favorite podcast streaming platforms.

 

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The Latest Hospital Digital Marketing Articles

 GreyMatters is your hospital digital marketing guide, with articles on hospital digital marketing best practices, trends, updates and more.

Initial Popularity of Generative AI Greater than Tablets, Smartphones

Generative AI has exploded out of the gate after its introduction much faster than smartphones and tablets did when they were first introduced. image of a robotic hand pointing to an online graph

By November of 2024, it is predicted that there will be 77.8 million users of generative AI, which is twice the number of tablets and smartphones after their first two years.

More about the rapid adoption of generative AI:

  • It’s a low-cost platform to try out because there’s no hardware necessary to give it a try, as users already own the devices needed to use it.
  • While it’s still somewhat of a novelty, almost three-quarters of marketers are using it to some extent, according to a study from March of this year.
  • Use of generative AI will slow down eventually, but millennials and Gen Z users will keep it popular.

Is your organization using generative AI yet?

Coming Soon!