Resources

 

 

 

2025 Backstage Pass Website

Webinars

Like our conference, these digital marketing webinars and case studies were created to educate leaders in the healthcare industry on emerging Internet technologies and to provide an environment in which healthcare marketers, Web leaders, IT professionals and strategists can learn from the other attendees and presenters.

 

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The Healthcare Internet Conference (HCIC) is proud to collaborate with Bowstring and Touch Point Media to provide exclusive insights from some of the brightest minds among our speakers and attendees.

Stay connected by tuning into the latest broadcasts, where strategic leaders share their perspectives on emerging trends and pressing challenges in the healthcare industry. Together, we’ll delve into groundbreaking innovations and pivotal policy updates shaping the future of healthcare.

Catch the audio-only episodes on Touch Point Media, available on your favorite podcast streaming platforms.

 

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The Latest Hospital Digital Marketing Articles

 GreyMatters is your hospital digital marketing guide, with articles on hospital digital marketing best practices, trends, updates and more.

Fewer Mobile Apps in Use Overall

Apps are ubiquitous among smartphone users, with almost all of them (98%) using apps. But users, on average, are choosing favorite apps and downloading fewer apps overall. image depicting various app icons

New data from Insider Intelligence/eMarketer reveals:

  • New smartphone users comprise the bulk of new app users.
  • Existing app users are doing less exploring of new apps.
  • The ability to do more with existing apps negates the need for additional apps for specific purposes.
  • Of 17 app categories, 15 categories will outperform the growth of new apps.

Coming Soon!