Resources

 

 

 

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Webinars

Like our conference, these digital marketing webinars and case studies were created to educate leaders in the healthcare industry on emerging Internet technologies and to provide an environment in which healthcare marketers, Web leaders, IT professionals and strategists can learn from the other attendees and presenters.

 

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The Healthcare Internet Conference (HCIC) is proud to collaborate with Bowstring and Touch Point Media to provide exclusive insights from some of the brightest minds among our speakers and attendees.

Stay connected by tuning into the latest broadcasts, where strategic leaders share their perspectives on emerging trends and pressing challenges in the healthcare industry. Together, we’ll delve into groundbreaking innovations and pivotal policy updates shaping the future of healthcare.

Catch the audio-only episodes on Touch Point Media, available on your favorite podcast streaming platforms.

 

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The Latest Hospital Digital Marketing Articles

 GreyMatters is your hospital digital marketing guide, with articles on hospital digital marketing best practices, trends, updates and more.

New Generative AI for Healthcare

As generative AI tools are continuing to see increased popularity, Google’s Vertex AI platform has added two new AI models for healthcare useimage of google logo

The new models are a part of MedLM, which, according to Google, is "a family of foundation models fine-tuned for healthcare industry use cases." The MedLM models are built on Med-PaLM 2, which is Google’s large language model (LLM) specific to medical information. The LLM was introduced in March of 2023. Initial testing was done by HCA Healthcare, Mayo Clinic and Meditech.

Types of testing done included:

  • At HCA: Creating medical notes from patient conversations in the ER in conjunction with Augmedix products. The notes are reviewed by physicians prior to being transferred into the patient’s EHR.
  • At Accenture: automated reading of clinical documents, processing enrollments and claims.
  • At BenchSci: speeding up preclinical research and development.

Is your organization using AI? If so, how is it being used?

Coming Soon!