Resources

 

 

 

2025 Backstage Pass Website

Webinars

Like our conference, these digital marketing webinars and case studies were created to educate leaders in the healthcare industry on emerging Internet technologies and to provide an environment in which healthcare marketers, Web leaders, IT professionals and strategists can learn from the other attendees and presenters.

 

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The Healthcare Internet Conference (HCIC) is proud to collaborate with Bowstring and Touch Point Media to provide exclusive insights from some of the brightest minds among our speakers and attendees.

Stay connected by tuning into the latest broadcasts, where strategic leaders share their perspectives on emerging trends and pressing challenges in the healthcare industry. Together, we’ll delve into groundbreaking innovations and pivotal policy updates shaping the future of healthcare.

Catch the audio-only episodes on Touch Point Media, available on your favorite podcast streaming platforms.

 

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The Latest Hospital Digital Marketing Articles

 GreyMatters is your hospital digital marketing guide, with articles on hospital digital marketing best practices, trends, updates and more.

Third-Party Cookies Aren’t Going Away from Chrome – Not Yet, Anyway

After announcing several years ago that third-party cookies would be deprecated from its Chrome Browser, Google spent the next few years pushing back the deadline while it tried to implement a viable alternative. In the latest move, Google has announced that it will not institute the cookie deprecation after all

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Quelle surprise.

After advertisers spent a lot of time, money and resources, was it all wasted? Well, maybe not. Google plans to provide choices for Chrome users that include third-party cookies.  The vast tech company also continues to develop its Privacy Sandbox alternatives, which will allow Chrome users to opt out of cookies when browsing.

For now, at least, Google seems unable to manage the balancing act necessary to deliver targeted ads while also meeting the demands of regulators and privacy advocates.  

Coming Soon!