Resources

 

 

 

2025 Backstage Pass Website

Webinars

Like our conference, these digital marketing webinars and case studies were created to educate leaders in the healthcare industry on emerging Internet technologies and to provide an environment in which healthcare marketers, Web leaders, IT professionals and strategists can learn from the other attendees and presenters.

 

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The Healthcare Internet Conference (HCIC) is proud to collaborate with Bowstring and Touch Point Media to provide exclusive insights from some of the brightest minds among our speakers and attendees.

Stay connected by tuning into the latest broadcasts, where strategic leaders share their perspectives on emerging trends and pressing challenges in the healthcare industry. Together, we’ll delve into groundbreaking innovations and pivotal policy updates shaping the future of healthcare.

Catch the audio-only episodes on Touch Point Media, available on your favorite podcast streaming platforms.

 

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The Latest Hospital Digital Marketing Articles

 GreyMatters is your hospital digital marketing guide, with articles on hospital digital marketing best practices, trends, updates and more.

Effect of Social Media Usage on Gen Z: Negatives and Positives

A new report from LG Electronics looked at how Gen Z respondents say they are affected by using social media. While the report confirmed results from academic studies showing negative effects of social media, it also found positives as well. 

image depicting positive and negative reactions on social media

Negative effects reported by the respondents included:

  • A negative effect on mental health (75% of respondents)
  • Negative emotions (49%)
  • Stress or anxiety (30%)
  • A desire to retune social media feeds and start over (62%)
  • Frustration that their feed content doesn’t equate to what they want to see (53%)
  • Belief that their control over their social media feeds is minimal to nonexistent (54%)

Positive effects of social media included:

  • Positive impact on mood (80%)
  • Turning a bad day into a good one from something seen on social media (65%)
  • A belief that social media can improve mental health over the next five years (38%)

Coming Soon!