Resources

 

 

 

2025 Backstage Pass Website

Webinars

Like our conference, these digital marketing webinars and case studies were created to educate leaders in the healthcare industry on emerging Internet technologies and to provide an environment in which healthcare marketers, Web leaders, IT professionals and strategists can learn from the other attendees and presenters.

 

Hosting a Webinar Get Webinar Alerts
webinars-hero

 

Stay connected by tuning into the latest broadcasts, where strategic leaders share their perspectives on emerging trends and pressing challenges in the healthcare industry. Together, we’ll delve into groundbreaking innovations and pivotal policy updates shaping the future of healthcare.

Catch the audio-only episodes on Touch Point Media, available on your favorite podcast streaming platforms.

 

promo-greymatters

The Latest Hospital Digital Marketing Articles

 GreyMatters is your hospital digital marketing guide, with articles on hospital digital marketing best practices, trends, updates and more.

ChatGPT Increasingly Used to Answer Health Questions

A new report from OpenAI reveals the increasing popularity of AI for obtaining healthcare information and finding the way through often complex healthcare systems. 

photo of a laptop screen with the text

Data from the report shows:

  • Of all the ChatGPT messages globally, over 5% are related to healthcare – this is billions of messages each week.
  • ChatGPT receives healthcare questions from more than 40 million people each day.
  • Between 1.5-2.0 million health insurance questions are directed to ChatGPT. These questions include:
    • Comparisons among health plans
    • Claims and billing issues
    • Cost information
  • 70% of the healthcare questions occur after regular business hours.
  • 60% of US adults have used AI tools for healthcare or health questions in the 3 months prior to a December 2025 survey. Specific AI uses included:
    • Checking health symptoms (55%)
    • Clarification of medical terms or treatment instructions (48%)
    • Learning more about treatment options (>40%)

One important use of AI for health information is in areas where healthcare is not as available, such as rural areas. OpenAI reported that there were over 580,000 healthcare messages per week in these areas.

Consumers do need to keep in mind that there are potential risks with AI technology, including giving information that isn't correct.