Like our conference, these digital marketing webinars and case studies were created to educate leaders in the healthcare industry on emerging Internet technologies and to provide an environment in which healthcare marketers, Web leaders, IT professionals and strategists can learn from the other attendees and presenters.
Stay connected by tuning into the latest broadcasts, where strategic leaders share their perspectives on emerging trends and pressing challenges in the healthcare industry. Together, we’ll delve into groundbreaking innovations and pivotal policy updates shaping the future of healthcare.
Catch the audio-only episodes on Touch Point Media, available on your favorite podcast streaming platforms.
With connected TV (CTV) becoming more popular, marketers have more opportunities to create campaigns with greatly enhanced targeting precision and receive measurement results in real time.
CTV’s targeting abilities have improved greatly over the past few years. When paired with generative and agentic AI tools, targeting options such as first-party CRM data integration, geo-targeting, demographic targeting and intent-based audiences to reach specific intended audiences. This makes the most efficient use of every dollar spent by brands.
With AI tools and applications, campaigns can be enhanced to ensure that impressions are going to the viewer who is most likely to convert.
In addition to greatly improved targeting, measurement can also be improved. Kim Marchand, an expert at StackAdapt, said, "By consolidating an entire portfolio of CTV campaigns into a single platform like StackAdapt, you're able to actually measure and understand the impact of all of those media providers holistically. We're tracking more on a user level versus on a publisher level."
According to Marchand, future AI/CTV innovations include:
