Resources

 

 

 

2025 Backstage Pass Website

Webinars

Like our conference, these digital marketing webinars and case studies were created to educate leaders in the healthcare industry on emerging Internet technologies and to provide an environment in which healthcare marketers, Web leaders, IT professionals and strategists can learn from the other attendees and presenters.

 

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Stay connected by tuning into the latest broadcasts, where strategic leaders share their perspectives on emerging trends and pressing challenges in the healthcare industry. Together, we’ll delve into groundbreaking innovations and pivotal policy updates shaping the future of healthcare.

Catch the audio-only episodes on Touch Point Media, available on your favorite podcast streaming platforms.

 

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The Latest Hospital Digital Marketing Articles

 GreyMatters is your hospital digital marketing guide, with articles on hospital digital marketing best practices, trends, updates and more.

Meta Offers New AI Tools for Marketers

Earlier this year, Meta acquired Manus, which offers AI agents that perform tasks like coding, market research and data analysis. Now, Meta has made Manus AI tools available to marketers

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With the Manus AI tools incorporated into Meta’s business offerings such as Meta Ads Manager, Instagram Creator Marketplace, and others, marketers will be able to:

  • Analyze ad execution and receive recommendations for improvement
  • Receive visual overviews and additional understanding for analyzing Meta Ads performance
  • Identity the best partners for achieving marketing objectives, based on creator and audience alignment   
  • Obtain notes on creating better Instagram content, with performance analysis included
  • Receive input on WhatsApp Business platform.

The AI agents will do their work in the background and provide guidance and task management abilities to marketers. AI automation tools can lead to a more efficient, streamlined process by reducing changing between various apps and tools for various tasks.