Resources

 

 

 

2025 Backstage Pass Website

Webinars

Like our conference, these digital marketing webinars and case studies were created to educate leaders in the healthcare industry on emerging Internet technologies and to provide an environment in which healthcare marketers, Web leaders, IT professionals and strategists can learn from the other attendees and presenters.

 

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Stay connected by tuning into the latest broadcasts, where strategic leaders share their perspectives on emerging trends and pressing challenges in the healthcare industry. Together, we’ll delve into groundbreaking innovations and pivotal policy updates shaping the future of healthcare.

Catch the audio-only episodes on Touch Point Media, available on your favorite podcast streaming platforms.

 

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The Latest Hospital Digital Marketing Articles

 GreyMatters is your hospital digital marketing guide, with articles on hospital digital marketing best practices, trends, updates and more.

Social Media Engagement Changes in 2025

If you have noticed changes in your organization’s social media metrics, new data from Buffer can help you understand what’s going on. 

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Engagement rates declined for Instagram, LinkedIn, and Threads, while rates for Facebook, Pinterest, and TikTok saw a slight increase and X saw a significant increase.

Some possible reasons for these changes include:

  • Business discussions have moved from X to LinkedIn.
  • LinkedIn changed its algorithm in July 2025.
  • Threads has experienced growth in active users, which may mean more competition for attention.
  • Instagram has turned its focus to Reels, leading to a decrease in feed post engagement.
  • Engagement per post increased on X, but the engagement rate is still low overall at 2.8% (up from 2.0%).
A deeper look at the data shows that these changes in engagement rates are relatively minor. However, social media marketers can use this data to ensure that they are staying relevant to their target audiences with content that is in step with their interest and values.