Like our conference, these digital marketing webinars and case studies were created to educate leaders in the healthcare industry on emerging Internet technologies and to provide an environment in which healthcare marketers, Web leaders, IT professionals and strategists can learn from the other attendees and presenters.
Stay connected by tuning into the latest broadcasts, where strategic leaders share their perspectives on emerging trends and pressing challenges in the healthcare industry. Together, we’ll delve into groundbreaking innovations and pivotal policy updates shaping the future of healthcare.
Catch the audio-only episodes on Touch Point Media, available on your favorite podcast streaming platforms.
Recent research from Snapchat and Ipsos found that Snapchat users are very likely to use the platform, as well as other social platforms, to find information on health and wellness topics.
Snapchat’s take is that consumers are using social platforms to expand their options for gaining health information beyond provider offices. According to their data, 95% of Snapchat users are highly interested in health and wellness topics and they are 1.2 times more likely to make health and wellness product purchases. Additional data from Snapchat’s research includes:
This data would indicate that Snapchat provides an opportunity for healthcare marketers. However, it’s a strategy that should be carefully considered, as reliance on the internet for health information can be risky. While there is vetted and authentic health information available online, not everything is valid.
