Resources

 

 

 

2025 Backstage Pass Website

Webinars

Like our conference, these digital marketing webinars and case studies were created to educate leaders in the healthcare industry on emerging Internet technologies and to provide an environment in which healthcare marketers, Web leaders, IT professionals and strategists can learn from the other attendees and presenters.

 

Hosting a Webinar Get Webinar Alerts
webinars-hero

 

Stay connected by tuning into the latest broadcasts, where strategic leaders share their perspectives on emerging trends and pressing challenges in the healthcare industry. Together, we’ll delve into groundbreaking innovations and pivotal policy updates shaping the future of healthcare.

Catch the audio-only episodes on Touch Point Media, available on your favorite podcast streaming platforms.

 

promo-greymatters

The Latest Hospital Digital Marketing Articles

 GreyMatters is your hospital digital marketing guide, with articles on hospital digital marketing best practices, trends, updates and more.

B2B Buyer Trust in AI is Lacking

New data from Gartner shows that while consumers like the speed of AI for finding quick answers, they are mistrustful of the information provided by AI. 

image of a digital meter showing AI trust level

Gartner’s research found that:

  • A majority (70%) of buyers are looking for a self-service process that is digital.
  • One-half of buyers research vendors and products with AI.
  • Half of buyers have been given inaccurate information from AI tools.
  • 69% of buyers prefer to have sales reps validate the information obtained via AI.

What does this mean for marketers?

  • Sales reps and others who interact with buyers/customers need to be able to provide better understanding of buyer needs to build confidence and move the sales process forward.
  • Rather than providing sales reps with generic information that can be found on various PDFs and other sources, they should be given tools that enable them to provide a more human interaction with strong stories and a connection between solutions and outcomes.
  • AI can provide basic information, but as the decision and purchase process becomes more complex, buyers want human interaction.