Resources

 

 

 

2025 Backstage Pass Website

Webinars

Like our conference, these digital marketing webinars and case studies were created to educate leaders in the healthcare industry on emerging Internet technologies and to provide an environment in which healthcare marketers, Web leaders, IT professionals and strategists can learn from the other attendees and presenters.

 

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Stay connected by tuning into the latest broadcasts, where strategic leaders share their perspectives on emerging trends and pressing challenges in the healthcare industry. Together, we’ll delve into groundbreaking innovations and pivotal policy updates shaping the future of healthcare.

Catch the audio-only episodes on Touch Point Media, available on your favorite podcast streaming platforms.

 

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The Latest Hospital Digital Marketing Articles

 GreyMatters is your hospital digital marketing guide, with articles on hospital digital marketing best practices, trends, updates and more.

Google AI Search Ads Get Upgrade

To simplify the path to search results, Google has made updates to its various Google Ads platforms. The goal is to smooth the interactions between AI agents and purchases, as well as connect with Gemini’s agentic marketing capacities to create more seamless campaign creation, management, and reporting. 

photo of Google Gemini Ai Assistant app on a smartphone

New and updated Google tools include:

  • Ask Advisor will be available later in 2026. This tool will be a unified point of entry for in-product agents across Google Ads, Good Analytics, Google Marketing Platform, and Google Merchant Center. By communicating with each other in the background, the various agents create a continuous intelligence stream.
  • Asset Studio is being updated with additional horsepower from Gemini Omni for asset generation. Marketers can upload their marketing goals and briefs into Asset Studio to create high-quality text, image and video assets at one time.
In addition to the tools, Google has updated its search experience which makes AI a higher priority using customizable information agents.