Like our conference, these digital marketing webinars and case studies were created to educate leaders in the healthcare industry on emerging Internet technologies and to provide an environment in which healthcare marketers, Web leaders, IT professionals and strategists can learn from the other attendees and presenters.
Stay connected by tuning into the latest broadcasts, where strategic leaders share their perspectives on emerging trends and pressing challenges in the healthcare industry. Together, we’ll delve into groundbreaking innovations and pivotal policy updates shaping the future of healthcare.
Catch the audio-only episodes on Touch Point Media, available on your favorite podcast streaming platforms.
Marketers wanting to track AI-driven traffic now have a new AI assistant via GA4. With the new AI Assistant, AI visibility is becoming measurable.
Now, instead of using custom-built filters or channel groups, the AI assistant will categorize AI traffic by medium, channel group, and campaign. Marketers can more easily compare AI traffic with organic traffic, as well as determine which AI platforms are sending the most traffic and measure visitor conversion.
There are a couple of caveats, however:
