Resources

 

 

 

2025 Backstage Pass Website

Webinars

Like our conference, these digital marketing webinars and case studies were created to educate leaders in the healthcare industry on emerging Internet technologies and to provide an environment in which healthcare marketers, Web leaders, IT professionals and strategists can learn from the other attendees and presenters.

 

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Stay connected by tuning into the latest broadcasts, where strategic leaders share their perspectives on emerging trends and pressing challenges in the healthcare industry. Together, we’ll delve into groundbreaking innovations and pivotal policy updates shaping the future of healthcare.

Catch the audio-only episodes on Touch Point Media, available on your favorite podcast streaming platforms.

 

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The Latest Hospital Digital Marketing Articles

 GreyMatters is your hospital digital marketing guide, with articles on hospital digital marketing best practices, trends, updates and more.

Mayo Clinic and Microsoft Partner on Healthcare AI Model

Over the past decade or so, Mayo Clinic has made healthcare digital innovation a priority. In its latest effort, the health system has partnered with Microsoft to build an innovative AI model specific to healthcare

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The new AI model, developed through the auspices of the Mayo Clinic Platform initiative, will be used to develop a “frontier” model with clinical reasoning and healthcare use case abilities. Clinical data from Mayo which has been de-identified will be combined with Microsoft’s cloud, engineering, and AI resources to build the model. It is expected that the model will enable faster, more accurate clinical diagnoses and care planning and treatment.

While the AI model will be owned by Mayo Clinic, Microsoft will offer it to other organizations via its Azure Foundry AI platform. It is not known when the model will be released.