Resources

 

 

 

2025 Backstage Pass Website

Webinars

Like our conference, these digital marketing webinars and case studies were created to educate leaders in the healthcare industry on emerging Internet technologies and to provide an environment in which healthcare marketers, Web leaders, IT professionals and strategists can learn from the other attendees and presenters.

 

Hosting a Webinar Get Webinar Alerts
webinars-hero

 

Stay connected by tuning into the latest broadcasts, where strategic leaders share their perspectives on emerging trends and pressing challenges in the healthcare industry. Together, we’ll delve into groundbreaking innovations and pivotal policy updates shaping the future of healthcare.

Catch the audio-only episodes on Touch Point Media, available on your favorite podcast streaming platforms.

 

promo-greymatters

The Latest Hospital Digital Marketing Articles

 GreyMatters is your hospital digital marketing guide, with articles on hospital digital marketing best practices, trends, updates and more.

Boost the Effectiveness of Your LinkedIn Posts

If your organization includes LinkedIn in its social media strategy, you may be interested in new tips from the platform for getting the most effectiveness from your posts. As the platform is one of the most highly-referenced sources for AI tools, LinkedIn has also provided tips to boost posts for chatbot mentions. 

photo of LinkedIn app open on a smartphone

These are LinkedIn’s tips for posting in general:

  • Consistent posts 2-3 times per week.
  • Start off with your organization’s most compelling information.
  • Set posts up in a “question and answer” format to initiate engagement and discussion.
  • Post length should be 200-300 words to enhance user interest.
  • Suggested post types are opportune insights, conversation starters, and long content summaries.
  • Use a mix of posts and articles.
  • Respond to comments within an hour of the responses.
  • Consider repurposing top-performing posts in different formats.

To better capture content for AI chatbots, LinkedIn suggests:

  • Use a clean, strong opening line using your keywords, as it will become part of the URL of your post. Don’t start with a hashtag, as this will create a generic URL rather than a customized one.
  • Use a clear format with short paragraphs and bulleted sequences.
  • Engage with comments within a day.
Long-form content is shared more frequently by AI chatbots because of its depth and structural clarity, so these posts should be 800-1,000 words.