Like our conference, these digital marketing webinars and case studies were created to educate leaders in the healthcare industry on emerging Internet technologies and to provide an environment in which healthcare marketers, Web leaders, IT professionals and strategists can learn from the other attendees and presenters.
Stay connected by tuning into the latest broadcasts, where strategic leaders share their perspectives on emerging trends and pressing challenges in the healthcare industry. Together, we’ll delve into groundbreaking innovations and pivotal policy updates shaping the future of healthcare.
Catch the audio-only episodes on Touch Point Media, available on your favorite podcast streaming platforms.
Question: What should a marketing team have in common with the Atlanta Braves (or any other professional sports team, for that matter)?
Answer: The right players in the right places, or roles.
The advent of AI into marketing has made a significant impact on the makeup of marketing teams, yet marketing leaders continue to think of their team in more traditional ways – having a team with the most players. While CMOs are spending 15% of their budgets on AI, they only rate their AI readiness at 30%.
While AI can assist with more automated functions and data analysis, human resources are still necessary. Additionally, marketing workloads have been less predictable with more specific skills needed.
What is needed is a flexible roster, based on:
The starting lineup’s primary responsibility is the marketing plan’s priorities – per quarter, per year, or however your plan is defined. But things happen, and you need to prepare a quick response to an event or update an existing plan. If the necessary resources are beyond your in-house bandwidth, you can go to your bench for immediate assistance. If the need exceeds your bench’s capabilities, that’s where the draft pipeline comes in.
So, who’s in the starting lineup vs. the bench vs. draft pipeline? Consider these guidelines:
