Beyond Traditional Marketing: Impacting Healthcare Provider Referrals and Patient Acquisition
March 24, 2026
1:00 PM – 2:00 PM EST
Stacy Compty
Director of Client Success
IQVIA Health System Solutions
Hospital and health system marketers face the challenge of engaging healthcare providers and influencing referral behavior. This webinar will showcase how two leading organizations, one focused on adult oncology and one on pediatric oncology, partnered with IQVIA to implement triggered email programs, resulting in measurable increases in referrals and engagement. Attendees will learn how to leverage real-time healthcare provider web behavioral data and personalized outreach to transform physician engagement strategies and scale these models across their own organizations.
